Sauerland Tourism and Veltins Extend Partnership
Long-standing collaboration for the region continues
Sauerland Tourism and the C. & A. Veltins Brewery are continuing their long-standing marketing partnership. At a joint event at the Hohe Bracht in Lennestadt, both partners signed the extension of their partnership, thereby reaffirming their shared commitment to further strengthen the Sauerland as an attractive region for leisure, enjoyment, and living in the future.
The location for the signing was deliberately chosen: Hohe Bracht is a traditional tourist destination in the Olpe district, a popular meeting place for locals and vacationers alike, and also a Veltins facility. As such, it exemplifies what the partnership is all about: regional ties, warm hospitality, quality, and the shared visibility of the Sauerland.
As part of this marketing partnership, the private brewery from Grevenstein will thus continue to support Sauerland Tourism in the further development and promotion of the region. The primary goal of the partnership is to further raise the profile of the Sauerland as a leisure and tourism region, to bring Sauerland hospitality to life, and to support tourism service providers in the region.
“Veltins and the Sauerland are strong partners. Together, we stand for regional identity, quality, and the Sauerland way of life,” emphasizes Philipp Scharfenbaum, Chairman of Sauerland Tourism. “By extending this partnership, we are sending a clear message: we will further increase the Sauerland’s visibility, provide new impetus for its development, and thereby strengthen our home region.”
Veltins also sees the continuation of this partnership as an important signal for the region. “The Sauerland is our home, and it is precisely this home that we want to promote further together with Sauerland-Tourismus,” explains Stefan Wiesmann, Marketing Director at the C. & A. Veltins Brewery. “Tourism, nature experiences, and hospitality are closely intertwined here. The Hohe Bracht, with its unique location, is a perfect example of this.”
The partnership between Sauerland-Tourismus and Veltins has been characterized by trust for many years. Both partners are deeply rooted in the region and share a commitment to highlighting quality and positioning the Sauerland for the long term. With the agreement now extended, this successful collaboration will continue.
The focus is on joint marketing initiatives that showcase the Sauerland as a versatile destination. These range from active and nature experiences to a wide variety of attractions and moments of indulgence. In this way, the partnership also helps strengthen tourism businesses, the restaurant industry, and the entire region.
Press Contact:
Rouven Soyka, Sauerland-Tourismus e. V.
Johannes-Hummel-Weg 1, 57392 Schmallenberg
Phone: 02974-969830, Email: presse@sauerland.com