Sustainable Travel Destination

Sustainable Travel Destination

TourCert has recognized the Sauerland as a “Sustainable Travel Destination” for 2024. Sauerland Tourism, as the regional tourism association, underwent this assessment and used the criteria established by TourCert to determine the current status of sustainability efforts in the Sauerland region. The assessment covered the areas of management, economic security and local prosperity, protection of nature and the landscape, resource management, culture and identity, the common good, and quality of life. Our current status in these areas and our improvement management efforts are detailed in our sustainability report.  

The certification is valid until April 2027 and is reviewed annually. The specific criteria behind the certification can be found on the TourCert website

We achieved this certification together with our partner businesses (tourist information centers, lodging providers, restaurants, and attractions), which have joined forces to form a network. They are all partners in the Sauerland destination’s sustainability process. What this means in practice: Currently, 33 of the participating businesses are undergoing a qualification process as “TourCert Qualified.” They assess their sustainability performance using a standardized self-assessment, define specific improvement goals, and actively implement them. This process promotes continuous improvement toward greater sustainability but does not constitute certification. Seventeen businesses hold their own certifications that are recognized within the TourCert system: GreenSign, Green Table, Viabono, Ökoprofit, Landgrün, and DEHOGA Umweltcheck.

Certified according to the TourCert standard

Since April 2024, Sauerland Tourism has been certified according to the TourCert standard—valid through April 2027. The next recertification is scheduled for spring 2027. Our services were assessed in five areas: environmental protection, working conditions, customer information, human rights, and fair business practices. Independent auditors evaluated them, and a commission of experts approved the results. 

We have developed an improvement program that is reviewed annually by TourCert. This program includes the following measures: 

  • Development of climate-resilient tourism products 
  • Training programs for our partners, businesses, and guest advisors 
  • Expansion of accessibility in our offerings 
  • Assessing and promoting acceptance of tourism in the region 
  • Raising awareness of the economic value generated by tourism.  

We maintain an ongoing dialogue with our service providers on these matters. The criteria of the standard are publicly available at www.tourcert.org.

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