Sauerland at CYCLINGWORLD EUROPE for the first time

Sauerland Tourism will be represented for the first time at the renowned CYCLINGWORLD EUROPE bicycle trade fair in Düsseldorf next weekend, March 20-22. At the international industry meeting point, the vacation region will be promoting its road bike, gravel bike and mountain bike offers and positioning itself as one of the leading bike destinations in North Rhine-Westphalia.

CYCLINGWORLD EUROPE is one of the most important bicycle trade fairs in Europe and is a true festival of bike culture. In the unique ambience of the Areal Böhler, visitors can experience the latest trends and innovations in the world of cycling on over 20,000 square meters of exhibition space - from high-end racing bikes, gravel and mountain bikes to urban mobility, cargo bikes and the latest e-bike and pedelec technology.

Whether bikepacking, sustainability, safety, frame construction, clothing or tourism by bike: the trade fair is a hotspot for manufacturers, specialist retailers, media and bike fans alike. Test opportunities, side events and a special lifestyle atmosphere make the trade fair the perfect start to the new cycling season.

"CYCLINGWORLD EUROPE is the perfect place to present the Sauerland as a versatile cycling destination to an international bike audience for the first time. Whether road, gravel or mountain biking - athletes will find ideal conditions, top infrastructure and genuine hospitality here. We are looking forward to inspiring many new bike fans for the Sauerland", emphasizes Robin Daniel, marketing employee at Sauerland Tourism.

Download the press release as a PDF here.

Contact for the press:
Rouven Soyka, Sauerland-Tourismus e. V.
Johannes-Hummel-Weg 1, 57392 Schmallenberg
Tel.: 02974-969830, e-mail: presse@sauerland.com