Thousands of participants made the Metten anniversary campaign "Every sausage for the forest" a real success. As a result, 20,000 euros have now been handed over to Naturpark Sauerland Rothaargebirge e. V. for the joint reforestation project in Attendorn's Repetal valley on an area belonging to the Olpe district.
"We are very pleased with the result of our "Dicke Sauerländer" anniversary campaign," sums up managing partner Tobias Metten. 20,000 euros were collected as donations for the reforestation project at the medieval Jäckelchen fortress. Thousands of lottery participants had ensured with their code input that in each case a donation was released by the company Metten for the project. The family business had generously rounded up the amount at the end of the campaign.
Now the donation check could be handed over by Peter, Ulrich and Tobias Metten to Detlef Lins, the managing director of the Nature Park Sauerland Rothaargebirge e. V., on their behalf. The date for the donation handover was appropriately chosen because the first seedlings of the new trees had just been planted in the forest area. In selecting the tree species, those responsible were guided by the original stocking of the region. Thus, following the historical forest pattern, a mixed oak-linden forest is created, which is characterized by a low sensitivity to drought - supplemented by an area of beech. "After the area was first cleared of the old spruce stock, mulched and - to protect against animal predation - fenced in, you can now get an idea of what this area will look like in the future with the first plants," says Tobias Metten.
Detlef Lins from Naturpark Sauerland Rothaargebirge e. V. is pleased with the project and the progress made so far: "As the largest nature park in North Rhine-Westphalia, the Sauerland Rothaargebirge Nature Park has also suffered greatly in recent years due to drought and bark beetle infestation. So any support for the reactivation of forest areas is valuable. The Metten campaign with the large donation is an important building block in this respect. The commitment of local companies, who are aware of the importance of the forest for the environment and life in the region, really gives hope and we would very much welcome it if this action has a signal effect and finds imitators."
The company and the Metten family have felt very connected to the local forest for generations. Tobias Metten: "We are pleased that after the difficult last few years for nature, we can now contribute to reforestation in the Sauerland."
About the "Every sausage for the forest" campaign
To celebrate the 60th anniversary of the "Dicke Sauerland" bockwurst, Metten launched a large-scale sales promotion campaign last year with the slogan: "Every sausage for the forest!" End consumers were asked to enter a promotional code on the 5x80g cans on the Metten website so that 25 cents each would go to the reforestation project, which is being implemented together with Naturpark Sauerland Rothaargebirge e.V. in the Repetal region of Attendorn. The mechanics were very simple: buy a sausage, enter the code and do something good for the forest! And by the way, the participants could also win one of 60 great prizes with a little luck.