Change on the bridge

Dr. Jürgen Fischbach has been the new managing director of Sauerland Tourism since October 1. He succeeds Thomas Weber, who retired after 13 years at the helm of the tourism association. Fischbach is no stranger to the Sauerland and those involved in tourism.

For since 1991, the graduate geographer has already been active as a formative player for the region. First for three years as managing director of the Arnsberg tourist office, then from 1994 to 1996 as head of the SGV nature conservation center and as deputy managing director of the Sauerland district association from 1996 to 2004. Fischbach has been active for Sauerland Tourism since its founding in 2004. In the role as marketing manager since 2009 and then also as deputy managing director since January 2020, the native of Olpe has played a not insignificant role in the realignment of the association and its strategic development in recent years. "I am looking forward to the new task and thank my predecessor once again for his many years of work, which has significantly shaped the region and tourism through his commitment," Fischbach emphasizes. "Together as a team, we want to build on the successful work of recent years and consistently continue on the path to becoming an outdoor region that inspires throughout Germany."

And there is also a change in the position of deputy managing director. This will be occupied in the future by Jannik Müller. The graduate tourism manager is also no stranger to the Sauerland and initially worked intensively on the further development of the region's cycling tourism from November 2015 to March 2020 as project manager of Sauerland-Radwelt and since January 2020 as contact person for marketing and market research as well as for IT at Sauerland Tourism. "Our goal must be to make the region palatable to the milieu-specific target groups in a targeted manner through extensive marketing measures and to further highlight our advantages," Müller emphasizes.

Contact for the press:
Rouven Soyka, Sauerland tourism registered association.
Johannes Hummel way 1, 57392 Schmallenberg
Tel.: 02974-969830, E-Mail:


Dr. Jürgen Fischbach als Geschäftsführer und Jannik Müller als stv. Geschäftsführer bilden das neue Führungsduo des Sauerland-Tourismus.

Wir binden die Videos der Plattform “YouTube” des Anbieters Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ein. Datenschutzerklärung:, Opt-Out: